RESERVED: TO DRESS A BRAND THAT STYLED POLAND
Repositioning of the most popular Polish clothing company (jeans & casual wear) in line with the massclusivity trend into a fashion company whose designs and products can compete with brands such as Zara or H&M.
Development of a brand that provides a reason to believe (RTB) to price positioning, products and POS – restyling of the logotype and the labelling design based on lettering designed to express brand personality consistent with the defined archetype (creator-carer: fashion stylist character).
Revamping and strengthening of the brand and its recognisability in all dimensions. A new platform for a consistent brand proposal positioned in the fashion segment. Dynamic growth of LPP stock value.