RESERVED: TO DRESS A BRAND THAT STYLED POLAND

THE CHALLENGE

Repositioning of the most popular Polish clothing company (jeans & casual wear) in line with the massclusivity trend into a fashion company whose designs and products can compete with brands such as Zara or H&M.

SOLUTION

Development of a brand that provides a reason to believe (RTB) to price positioning, products and POS – restyling of the logotype and the labelling design based on lettering designed to express brand personality consistent with the defined archetype (creator-carer: fashion stylist character).

RESULTS

Revamping and strengthening of the brand and its recognisability in all dimensions. A new platform for a consistent brand proposal positioned in the fashion segment. Dynamic growth of LPP stock value.

Strategic Director:
Mariusz Przybył
Creative Director:
Wojtek Mierowski, Mariusz Przybył
Typography:
Łukasz Dziedzic
Awards:
2012 Rebrand 100
Client:
Reserved (LPP S.A.)
Realization:
2009
Sector:
retail
Strategic Director:
Mariusz Przybył
Creative Director:
Wojtek Mierowski, Mariusz Przybył
Typography:
Łukasz Dziedzic
Awards:
2012 Rebrand 100
Client:
Reserved (LPP S.A.)
Realization:
2009
Sector:
retail

retail