NEW HOUSE ON THE BLOCK
To refresh and change the character of the brand. To hone brand positioning and personality, to create a new corporate and brand identity along with the company logo aimed to function as the brand emblem and make it a cult one.
Monobrand. New brand logo along with directives on using it in communication. Definition of POS branding principles. Development of the labelling system: tags, inserts and labels that would improve brand image.
Increased brand strength in retail. A clear and original image well perceived by the target group and matched with the LPP brand portfolio.