NC+ FIRE, WATER, 1+1=11

BASELINE SITUATION

CYFRA+, one of the largest market players, is taking over the most technologically advanced brand in the category – “n” television (incidentally, also designed by us).

THE CHALLENGE

To combine two brands with differing identities into one brand that would integrate the energy and the advantages of both merging brands. To retain the link with the previous users of both brands when designing the new brand, ensuring they feel they benefit on the merger. All that in 8 weeks! From a concept through to a finalised brand book.

SOLUTION

An innovative, entertaining logo with changeable content! The new name of NC+ sounds like a formula for a new television. Innovative 3D forms in POS and design of the entire system. All packed in advanced technology providing top quality emotions. NC+, a new definition of entertainment. Perception surveys show excellent results in all parameters.

Strategic Director:
Mariusz Przybył
Creative Director:
Wojtek Mierowski
Designer:
Wojtek Mierowski, Sławek Barcz
Client:
Cyfra+
Realization:
2012-2013
Sector:
media
Strategic Director:
Mariusz Przybył
Creative Director:
Wojtek Mierowski
Designer:
Wojtek Mierowski, Sławek Barcz
Client:
Cyfra+
Realization:
2012-2013
Sector:
media

media