ARP – REBRANDING ON CONTINUED DEVELOPMENT
Designing a new logotype and development of a visual identification system for the Industrial Development Agency – Agencja Rozwoju Przemysłu S.A. (ARP S.A.). Development of identification solutions for ARP S.A. branches.
The key element of the system is an innovative logo placed in a sterile white space. The colour transition from light blue to navy blue symbolises a process with marked beginning and the end. It also means continued and consistent actions of ARP, which increase the value of the Polish industry. The colour transition from light blue to navy blue symbolises a process – from the idea through to the industry. The logo is innovative and dynamic. It epitomises the values that will lead the company. It also builds a consistent image of ARP that currently includes as many as six different visual identification systems.
The specific logotypes prepared for Branches, Special Economic Zones and assets were designed in a way to both underline their connection to ARP and make them adequately autonomous at the same time.