BNA GARNERS TRANSFORM AWARDS 2015
Our rebranding of Wirtualna Polska was recognised in the prestigious Transform Awards Europe 2015 competition.
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POGORIA – COLORFUL HEART OF DĄBROWA
Design new logo and visual identity system for Pogoria Shopping Centre in Dąbrowa Górnicza. The challenge was to rebrand so as to set the direction for changes in the building’s architectural space.
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NEW WIRTUALNA POLSKA, WP :) 4PL
Rebranding of Poland’s largest Internet portal. To develop a new logo matching the new mission that redefines the previous formula of the Internet platform, changing it into not only an information-based medium but also one that is competent to comment and create reality.
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WHAT DO WE NEED TOOLS FOR HOW AND WHEN WE USE THEM
At bna, we work on brands, combining strategic and design competences. This enables us to configure projects more flexibly without breaking them artificially into strategic and creative phases.
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ALE™ ENERGY
Its innovative design is a metaphor of what supplements do for the body – they are like an additional circulatory system that distributes energy in the body – a shining exoskeleton that supports the body during intense effort.
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MBANK – THE FUTURE OF BANK BRANDING
To transform an ineffective multi-brand architecture of the BRE brand (house of brands) into a universal bank that uses the brand name and the brand equity potential of mBank (branded house).
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WHY WE DO WHAT WE DO?
In a world where nobody trusts shallow images, we reach the deepest essence of the brand and let it find its shape. Through brand engagement, we let your brand win hearts and minds.
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OLD TEAM NEW TIM
The new Tim logo and the new identification system referring entirely to the new model of company operations were based on a series of pictograms illustrating the user experience of an online store and an integrated logistics system.
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INTERNATIONAL SUCCESS OF BNA
bna/ branding agency (formerly Brand Nature Access), a DDB Warszawa Group company, garnered awards in two renowned international design competitions: Transform Awards 2014 and Rebrand 100.
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EKSTRAKLASA: TOP QUALITY MEN’S ENTERTAINMENT
To develop a logo and a system that would be recognisable as a symbol of top quality men’s entertainment. Premium not only in comparison to the existing system but also in absolute terms. The designed solution was to be effective in all the media (TV, Internet) and in reality (stadium).
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ŻYWIEC: A NEW LIFE
To bring the legend back to life, to regain its position of a star: an upper mainstream/premium brand with no barriers or distance, the first truly massclusive Polish brand. A modern brand that is aware of its traditional roots.
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STORYTELLING
Brand values presented exclusively as a declaration are not more than just words, abstractions that are appealing on to the mind.
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