NEW WIRTUALNA POLSKA, WP :) 4PL

This project won the Grand Prix Effie Award 2015 and the Gold Effie 2015 in the 'Media, culture and entertainment' category. It was also awarded at prestigious Transform Awards 2015 in London, where it received Gold for best rebrand of a digital property and a title of Highly commended work for best visual identity in the 'Technology, media & telecommunications' sector.

The challenge (and the solution :)

Rebranding of Poland’s largest Internet portal. To develop a new logo matching the new mission that redefines the previous formula of the Internet platform, changing it into not only an information-based medium but also one that is competent to comment and create reality. A precise medium that responds to the needs of its audience, performs the function of an intelligent guide and adviser, and offers a user experience adequate to the contemporary world.

We designed a conceptual logo that comes with no barriers as it is open to transformation: functioning equally successfully both in the virtual and real space, irrespective of the type of communication channel or the tool in which it may appear. A logo that takes account of contemporary design principles and manifests its online-speed response to the changing reality. An innovative logo that can safely compete with the best Internet brand logos globally and at the same one that is truly Polish and enables Poles to feel fully-fledged world citizens.

See full story on behance

Strategic Director:
Wojtek Mierowski, Mariusz Przybył
Creative Director:
Wojtek Mierowski
Designer:
Wojtek Mierowski, Sławek Barcz
Animation:
Mateusz Bieniusa
Project Manager:
Armand Ziemiński, Lucyna Zych
Realization:
2014
Awards:
EFFIE AWARDS 2015: Grand Prix and Gold in the 'Media, culture and entertainment' category / TRANSFORM AWARDS 2015: 1 – Gold for best rebrand of a digital property. 2 – Highly commended for best visual identity from the technology, media & telecommunicatio
Client:
Grupa Wirtualna Polska
Sector:
e-commerce
Strategic Director:
Wojtek Mierowski, Mariusz Przybył
Creative Director:
Wojtek Mierowski
Designer:
Wojtek Mierowski, Sławek Barcz
Animation:
Mateusz Bieniusa
Project Manager:
Armand Ziemiński, Lucyna Zych
Realization:
2014
Awards:
EFFIE AWARDS 2015: Grand Prix and Gold in the 'Media, culture and entertainment' category / TRANSFORM AWARDS 2015: 1 – Gold for best rebrand of a digital property. 2 – Highly commended for best visual identity from the technology, media & telecommunicatio
Client:
Grupa Wirtualna Polska
Sector:
e-commerce

e-commerce