NC+ FIRE, WATER, 1+1=11
CYFRA+, one of the largest market players, is taking over the most technologically advanced brand in the category – “n” television (incidentally, also designed by us).
To combine two brands with differing identities into one brand that would integrate the energy and the advantages of both merging brands. To retain the link with the previous users of both brands when designing the new brand, ensuring they feel they benefit on the merger. All that in 8 weeks! From a concept through to a finalised brand book.
An innovative, entertaining logo with changeable content! The new name of NC+ sounds like a formula for a new television. Innovative 3D forms in POS and design of the entire system. All packed in advanced technology providing top quality emotions. NC+, a new definition of entertainment. Perception surveys show excellent results in all parameters.