LOTTO – EMOTIONS CULMINATED
To make extremely obsolete and unappealing image of the company and its products, which lacked any distinctive features for the customers, more contemporary and to imbue them with emotions. In all its forms, Lotto was experiencing a steady and significant decrease in sales and popularity, especially among young age groups. We needed to manifest the energetic and attractive nature of the company at a time of computer games and emerging smartphone gaming platforms.
Basing on research and analysis of the characteristics of specific games, we revised the company’s product portfolio and product functionality. A new brand architecture was designed (departure from a monobrand model to autonomous brands combined under a clear family). In terms of design, we adapted solutions close to the style and convention of the British National Lottery pictograms as ones the best meet the needs of contemporary applications.
SCOPE OF WORK
The project included a complete range of brand consulting services, from research, audit, defining new brand identity and redesign of its architecture through to the design of new visual identification of the company and its brand (redesign of the entire product portfolio along with new names of games).