EMPIK, FNAC, VIRGIN – IN THIS ORDER
To transform a chaotic house of brands into a logical and innovative branded house that builds on the heritage of the first cult EMPiK cafés established in 1960s. To develop a design that matches the reconstructed brand personality (“culture eater”).
To design a characteristic font and typography that identifies the brand in all its messages and forms of activity. To design the brand world and its behaviour based on the cult touchpoints and packaging.
Increased clarity and revamping of the brand. Defending the leading position in its category and increasing the brand’s competitive advantage. Easiness to adapt the new product range.