Semiologist and philologist by education and experience. 

Present in the corporate and brand identity business for more than 20 years. Co-Founder, President of the Board and Strategic Director of bna/, one of Corporate Profiles DDB group agencies, which specialises in creating brands and visual identity. Creative Director and co-owner of Moby Dick Group since 1996.

Nominated with Wojciech Mierowski for the Man of the Year 2002 award in the advertising industry for making a logo of Poland. Author of publications in trade media, consultant, author of branding and brand phenomenology trainings. Effie juror.

Lecturer at the Brand Design School, representing the Brand Design Club of the Marketing Communication Association (SAR).

Co-author of branding solutions for brands such as mBank, Polbank EFG, ING, Meritum Bank, BRE, Getin Bank, Lukas Bank, Sygma Bank, Telekomunikacja Polska, Totalizator Sportowy, Tyskie, Lech, Żywiec, Empik, nHDTV, Świat Książki, House, Link4, Reserved, LOT and many more.