INTERNATIONAL SUCCESS OF BNA
30 Apr 2014
bna/ branding agency (formerly Brand Nature Access), a DDB Warszawa Group company, garnered awards in two renowned international design competitions: Transform Awards 2014 and Rebrand 100.
Transform Awards recognised the agency with two titles: gold for the rebranding project of mBank (category: Best corporate rebrand following a merger or acquisition) and bronze for Projekt Łódzkie (category: Best visual identity from the public sector).
The jury of Rebrand 100 also appreciated the mBank rebranding project by awarding it with a distinction. The same distinctions were awarded to rebranding projects of such brands as American Airlines (Futurebrand), T-Mobile (Interbrand) and Stanley (Lippincott).
Transform Awards recognises the best European rebranding projects. In addition to rebranding concepts, the competition includes repositioning and brand transformation projects. Competition entries are evaluated by a panel of experienced practitioners, designers and journalists.
REBRAND 100 is the most prestigious and renowned international competition that evaluates brand repositioning projects. Once a year, an international jury comprised of businesspeople, designers and managers of the largest companies rates the most effective brand transformations in the world. bna/ has already been recognised twice in the REBRAND 100 competition: for the visual identification project of Empik (the first Polish project ever awarded by REBRAND 100) and for visual identification of the RESERVED brand.