23 Apr 2015

Our rebranding of Wirtualna Polska was recognised in the prestigious Transform Awards Europe 2015 competition.

On 21 April, London saw the European Transform Awards ceremony. The event is one of the most prominent global competitions that awards rebranding, repositioning and brand transformation projects.

“Our WP rebranding project was extremely complex and was aimed at meeting two main goals: first of all, to change the image of Wirtualna Polska and second, to provide the brand with a clearly Polish character. This is why we are even more happy about the recognition from this international group of experts,” emphasised Marta Czartoryska-┼╗ak, VP Chief Marketing Officer, WP Group.

“It is a great international success for our agency and the Polish design, which is even more important for the fact that it was achieved in the online branding sector,” added Wojtek Mierowski, creative director and partner at BNA.

Wirtualna Polska Group and BNA were honoured with a gold award in the “Best rebrand of a digital property” category and 1st commendation in the “Best visual identity from the technology, media & telecommunications sector” category. The WP brand image change project was the only Polish project recognised at this year’s event. According to the jury, the rebranding of WP is “a great example of innovative branding, which looks fresh, lively and is up for anything. It looks perfectly on mobile devices or on a wall with both serious and light content: it’s a great response to the client’s brief.”

The jury of the Transform Awards includes global branding experts and people from leading British firms and agencies dealing with image and communication. Competition entries were evaluated by a panel of experienced practitioners, designers and journalists.