Communication on top in Davos

WORLD COMMUNICATION FORUM – DAVOS 2013

Wojtek Mierowski, Creative Director and Partner at bna/ – speaker (lecture on branding) and participant in the debate “Images vs. words” with dr. Alfred Koblinger, CEO at BBDO Holding (Austria)

The Fourth World Communication Forum in Davos “Communication on Top” was held on 7-8 February, 2013, again in Davos Congress Centre, Davos Platz, Switzerland. It summoned a great number of participants from nearly 30 countries! The forum welcomed for the first time PR and communications professionals representing the industry in Hungary, Poland, Denmark, the Czech Republic, Malta, China, Estonia, and Ukraine! The event focused on “Local vs. Global” and “Social vs. Traditional” PR and business communications. Hot topics were also the “Viral change”, “Trust of millions”, and “Copy vs. Image” in today’s digital reality.