Comprehensive rebranding of a top Polish fashion brand of the mainstream segment. The change was aimed at making the image of the brand more contemporary and embedding it more firmly in the fashion category, at structuring the visual expression and developing a consistent identity system.
Rebranding of a top Polish young fashion brand. The change was aimed at making the modern image of the brand.
Polbank – total full-service. Brand positioniong,
brand vision, communication strategy, brand identity system and advertising campaigns for Greek Eurobank EFG entering the Polish market.
Development of a promotion and branding strategy for the city in rela- tion with the 10th anniversary of Kazakhstan’s capital city, Astana. Creation of the city’s branding system with a logo, a slogan and an identity system, deeply rooted in the cultural context and vision of the city.
Rebranding of Bank BPH after its merger with GE Money Bank. The aim of the new identity was to communicate dialogue and mutual understanding between the bank and the customer. This is symbolised by a line that constitutes the leitmotiv of the identification system and builds the brand world.
Comprehensive rebranding – redesign of the logo and identity system based on
an individually designed proprietary font, Empik Pro. Branding for sales outlets and any possible areas of brand manifestation. Creation of brand identity for a number
of sub-brands from the portfolio.
Modernisation of visual identity of a financial institu- tion, a quasi-bank whose core activity lies in offering consumer loans. The new identity was aimed at emphasising the institution’s swift operations and consumer-oriented approach. A concept of a loan superstore.
Development of positioning, a communication strategy and long-term brand management, together with a visual identity system for the City of Gorzów Wielkopolski.
Rebranding of one of Kazakhstan’s leading banks. A modern design using the theme of petroglyphs (prehistoric rock engravings discovered in Kazakhstan) became a foundation on which the entire advertising communication was based. Architectural partnership (and more) with Smart Metropolitans.
Comprehensive branding strategy for the brand. Development of positioning, communication strategy and long-term brandmanagement, together with a visual identity system
for the Masovian Voivodeship.
for the Masovian Voivodeship.
A branding project for an HD digital television platform. Search for a name, design of a logo and visual identity system for new generation HD TV.
Our most prominent project. Development – commissioned by the Ministry of Foreign Affairs – of Poland’s promotional logo to be used in diplomatic channels, advertising materials and events sponsored and coordinated by the Ministry of Foreign Affairs.
Creation of Szczecin’s logo and visual identity system, which would exhibit – in an appealing
and credible manner – a new and spectacular vision of the city as a gigantic urban planning competition open to the most bold and creative architects,
designers and urban planners.
and credible manner – a new and spectacular vision of the city as a gigantic urban planning competition open to the most bold and creative architects,
designers and urban planners.
Rebranding of a classic beer brand, structuring
and strengthening of the brand’s existing attributes. Development of a new, modernised, comprehen- sive visual brand identity system in all the areas
of the brand’s operation.
and strengthening of the brand’s existing attributes. Development of a new, modernised, comprehen- sive visual brand identity system in all the areas
of the brand’s operation.
Rebranding of the whole brand portfolio of the state owned lottery company. Design of 15 new logos
and its brand identity systems.
and its brand identity systems.
Comprehensive rebranding aimed at finding the brand’s distinctive features and trans- lating them into the visual area, structuring and strengthening of the existing attrib- utes. Development of a completely new, comprehensive visual brand identity
system in all the areas of the brand’s operation.
system in all the areas of the brand’s operation.
A project to develop an entirely new beer brand, from the name, through packaging to a comprehensive brand visual identity system.
A cult brand, consumed by almost everyone
– students, winos and stock brokers.
A cult brand, consumed by almost everyone
– students, winos and stock brokers.
Development of a promotional logo and a visual identity system of the city, development of a visual identity system for the Inhabitants Service Department, an identity manual, trainings.
Comprehensive rebranding of a cult Polish brand, discovery of the brand’s identity essence, exploration of ad- equate visual expression. A bottle labelling design is the first stage in a sequence of changes aimed at regain- ing the leading position in the Polish beer market in terms of the image.
Mariusz Przybył – Strategic Director,
Managing Partner
Semiologist and philologist by education and experience, present in the corporate and brand identity business for 20 years. Co-founder of Brand Nature Access, one of Corporate Profiles DDB group agencies, which specialises in creating brands and visual identity. Creative Director and co-owner of Moby Dick Group since 1996. Currently Partner, President of the Board and Strategic Director at Brand Nature Access.
With Wojciech Mierowski nominated for the Man of the Year 2002 award by the editors of the "Impact” magazine for making a logo of Poland. Conducts trainings and workshops in brand phenomenology, branding, visual identity, brand and corporate image and identity.
Member of the jury of the Polish edition of Effie Awards. Author of multiple trade media publications.
Lecturer at the Brand Design School, representing the Brand Design Club of the Marketing Communication Association (SAR).
Managing Partner
Semiologist and philologist by education and experience, present in the corporate and brand identity business for 20 years. Co-founder of Brand Nature Access, one of Corporate Profiles DDB group agencies, which specialises in creating brands and visual identity. Creative Director and co-owner of Moby Dick Group since 1996. Currently Partner, President of the Board and Strategic Director at Brand Nature Access.
With Wojciech Mierowski nominated for the Man of the Year 2002 award by the editors of the "Impact” magazine for making a logo of Poland. Conducts trainings and workshops in brand phenomenology, branding, visual identity, brand and corporate image and identity.
Member of the jury of the Polish edition of Effie Awards. Author of multiple trade media publications.
Lecturer at the Brand Design School, representing the Brand Design Club of the Marketing Communication Association (SAR).
Wojtek Mierowski – Creative Director, Partner
Lawyer by education. By profession: author, graphic artist, painter, sculptor, illustrator, drawer, consultant - a designer to keep it short. Deals with advertising since 1987, that is virtually from the birth of it in Poland. Co-founder of Brand Nature Access, one of Corporate Profiles DDB group agencies, which specialises in creating brands and visual identity.
With Mariusz Przybył (BNA Managing Partner), he conducts trainings in visual identity, and brand and corporate image and identity. Author of multiple trade media publications. Quoted by Dragan Sakan as one of the new generation designers – “New European Design” (“The Moment”). Nominated for the Man of the Year 2002 award by the editors of the "Impact” magazine for making a logo of Poland. Winner of a number of awards for projects in Europe (Epica, EDA), internationally (US: Creativity) and in Poland (Złote Orły, KTR, Effie).
Member of the jury in designer and branding competitions: Złote Orły, Effie, Polski Konkurs Reklamy KTR, ADC’E Art Directors Club of Europe (Barcelona). Co-founder and member of the Brand Design Club of the Marketing Communication Association (SAR) and the Advertising Creators Club (KTR). The only designer mentioned in “Who is who” Poland.
Lawyer by education. By profession: author, graphic artist, painter, sculptor, illustrator, drawer, consultant - a designer to keep it short. Deals with advertising since 1987, that is virtually from the birth of it in Poland. Co-founder of Brand Nature Access, one of Corporate Profiles DDB group agencies, which specialises in creating brands and visual identity.
With Mariusz Przybył (BNA Managing Partner), he conducts trainings in visual identity, and brand and corporate image and identity. Author of multiple trade media publications. Quoted by Dragan Sakan as one of the new generation designers – “New European Design” (“The Moment”). Nominated for the Man of the Year 2002 award by the editors of the "Impact” magazine for making a logo of Poland. Winner of a number of awards for projects in Europe (Epica, EDA), internationally (US: Creativity) and in Poland (Złote Orły, KTR, Effie).
Member of the jury in designer and branding competitions: Złote Orły, Effie, Polski Konkurs Reklamy KTR, ADC’E Art Directors Club of Europe (Barcelona). Co-founder and member of the Brand Design Club of the Marketing Communication Association (SAR) and the Advertising Creators Club (KTR). The only designer mentioned in “Who is who” Poland.
Anna Kryszczyszyn – Deputy Managing Director,
Board Member
Economist (Warsaw School of Economics graduate). 14 years in advertising business. From Year 2000 in DDB in Client Service Department, working for
the biggest agency’s clients (eg. Telekomunikacja Polska – Polish Telecom).
From Year 2005 as a Deputy Managing Director in BNA deals with the
company’s finances, new business, operational and legal issues and
supervises projects for the company’s most important clients (eg. Empik,
Telekomunikacja Polska, Polbank EFG, Sygma Bank, Żywiec-Heineken,
PTU and many more).
Engaged in development of business oriented projects in Brand Design Club
(SAR) dedicated to professionalise design business standards in Poland.
Board Member
Economist (Warsaw School of Economics graduate). 14 years in advertising business. From Year 2000 in DDB in Client Service Department, working for
the biggest agency’s clients (eg. Telekomunikacja Polska – Polish Telecom).
From Year 2005 as a Deputy Managing Director in BNA deals with the
company’s finances, new business, operational and legal issues and
supervises projects for the company’s most important clients (eg. Empik,
Telekomunikacja Polska, Polbank EFG, Sygma Bank, Żywiec-Heineken,
PTU and many more).
Engaged in development of business oriented projects in Brand Design Club
(SAR) dedicated to professionalise design business standards in Poland.
Anna Koszur – Brand Consulting Director
Translator/interpreter by education. She is associated with advertising
in Poland since 1993, from the beginning at Corporate Profiles (since 1997
in Corporate Profiles DDB). Initially in the client service department.
Since 1999, she has run the Brand Consulting Department at the DBB Warszawa. She created and managed a brand consultancy, Corporate Profiles Consulting since 2004. Also was a member of Managing Board of DDB Warszawa.
Today Brand Consulting Director at BNA. Responsible for projects related to comprehensive brand consulting, brand launching, as well as preparing and conducting professional trainings.
Member of the jury of Polish edition of Effie Awards. Lecturer at School
of Brand strategy (SSM). She also conducts trainings at DDB in Poland and abroad, within the framework of DDB University.
Translator/interpreter by education. She is associated with advertising
in Poland since 1993, from the beginning at Corporate Profiles (since 1997
in Corporate Profiles DDB). Initially in the client service department.
Since 1999, she has run the Brand Consulting Department at the DBB Warszawa. She created and managed a brand consultancy, Corporate Profiles Consulting since 2004. Also was a member of Managing Board of DDB Warszawa.
Today Brand Consulting Director at BNA. Responsible for projects related to comprehensive brand consulting, brand launching, as well as preparing and conducting professional trainings.
Member of the jury of Polish edition of Effie Awards. Lecturer at School
of Brand strategy (SSM). She also conducts trainings at DDB in Poland and abroad, within the framework of DDB University.
At BNA we believe in strenuous effort which yields exceptional results.
Any other results are not of interest to us as they serve no one.
Therefore, we strive for outstanding analysis and insight – idea and vision; for a masterpiece.
Therefore, creative work is for us a serious commitment. A synergy of talent and consciousness.
Now is the time for each client and company to realize its own potential.
To reveal it and to manifest it in design – THAT IS WHY WE EXIST.
Any other results are not of interest to us as they serve no one.
Therefore, we strive for outstanding analysis and insight – idea and vision; for a masterpiece.
Therefore, creative work is for us a serious commitment. A synergy of talent and consciousness.
Now is the time for each client and company to realize its own potential.
To reveal it and to manifest it in design – THAT IS WHY WE EXIST.
BRAND NATURE ACCESS Sp. z o.o.
ul. Trylogii 30, 01-982 Warszawa
tel. +48 22 569 51 60 (70)
fax +48 22 834 78 88
e-mail: info.bna@bna.pl
Sąd Rejonowy dla m.st. Warszawy,
XIII Wydział Gospodarczy KRS
KRS 0000023233, NIP 525-15-58-529
Kapitał zakładowy 60.000 zł
ul. Trylogii 30, 01-982 Warszawa
tel. +48 22 569 51 60 (70)
fax +48 22 834 78 88
e-mail: info.bna@bna.pl
Sąd Rejonowy dla m.st. Warszawy,
XIII Wydział Gospodarczy KRS
KRS 0000023233, NIP 525-15-58-529
Kapitał zakładowy 60.000 zł
Among many awards garnered in Poland, Europe and in the world
(Złote Orły, KTR Polish Advertising Festival, EFFIE Polska, Eda London,
Epica, CREATIVITY USA), we are always most proud of the latter.
In a famous ranking of the PRESS magazine in 2008, as many as
3 rebranding cases that we authored (Empik, House, TP) were included in
the list of 10 best rebranding campaigns of the decade in Poland. In the
globally renowned competition “2010 Rebrand100”, which recognises
annually 100 best rebrandings in the world, the only Polish project
honoured was Empik (in the “2012 Rebrand100”, the brand RESERVED
was recognised in the same way). In the recent 6th edition of Logo
Lounge, we were awarded in the prestigious Portraits section, next
to such design masters as Saffron, meta design and Landor,
with a presentation of our 2 rebranding cases: BPH (GE Money Bank)
and Empik.
(Złote Orły, KTR Polish Advertising Festival, EFFIE Polska, Eda London,
Epica, CREATIVITY USA), we are always most proud of the latter.
In a famous ranking of the PRESS magazine in 2008, as many as
3 rebranding cases that we authored (Empik, House, TP) were included in
the list of 10 best rebranding campaigns of the decade in Poland. In the
globally renowned competition “2010 Rebrand100”, which recognises
annually 100 best rebrandings in the world, the only Polish project
honoured was Empik (in the “2012 Rebrand100”, the brand RESERVED
was recognised in the same way). In the recent 6th edition of Logo
Lounge, we were awarded in the prestigious Portraits section, next
to such design masters as Saffron, meta design and Landor,
with a presentation of our 2 rebranding cases: BPH (GE Money Bank)
and Empik.